I’ve experimented with an AI browser plugin I built to enter programs into Sportsman. It works by navigating the site, clicking fields, and entering information like a staff member would. While helpful, this type of automation depends heavily on the layout of the website and can be slow at times and needs a little more oversite then I would like.

I think adding WebMCP support would make this considerably more useful. Sportsman could expose selected program-management actions as structured tools that compatible AI agents could use through the customer’s existing signed-in session.

Potential tools could include:

Searching for or copying an existing program

Creating and updating program drafts

Adding dates, fees, locations, instructors, and sessions

Validating required fields

Publishing a program after user confirmation

These tools could continue using Sportsman’s existing permissions, validation rules, and audit history. Even starting with program searches and draft creation would make AI-assisted data entry faster and more reliable than screen-based automation.

The plugin has showed me that AI can effectively take our programs from our spreadsheets and build them all in Sportsman without a human but I think a WebMCP has the ability to massively speed this up in quality and time and just scale it. This would save potentially hundreds of man hours a year.